We started with a store called Aero, an offshoot of Target with a higher price point. Our goal was to take the new store some place exciting, and to create individual and distinct store brands to live under the Aero roof.  We developed all aspects of the store from the brand names and personalities, to the inventory of products and everything in between. The only rule was that we had to make it work. It was an amazing experience designing in concept mode, and I was incredibly proud of the result. I presented this work on the main stage at The Dieline/ HOW Packaging Conference in Chicago, Illinois in June of 2011.

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Examples of work below