CHIPOTLE, AAU, SAN FRANCISCO
ALL ASPECTS / PHOTOGRAPHY / COPYWRITING
The Chipotle idea of “Food with Integrity” is a philosophy which mandates that the company always strives to do and be better. Their goal is to change the way people think about and eat fast food, which would be a great idea if anyone had heard of it. Before working with Chipotle, I was unaware that they were as invested in the delivery and production of their food, in order to benefit the customer, the farmers, and the environment. Our solution to this problem was to introduce these efforts by encouraging people to think before they eat, and to reintroduce eating at Chipotle as one way to Be Good To Yourself.
Examples of work below