LEVI STRAUSS & CO., SAN FRANCISCO
Levi's is a company you can be proud to be a part of. As a brand, we are rooted in genuine, authentic and original history, and are the only company in the world who can honestly say they invented the original blue jean. Not only that, but Levi Strauss & Co. has stood at the forefront of some of the most significant civil and human rights initiatives in recent past. I am proud to work for a cool brand, yes, but I am even more proud to work for a good brand.
One of the most fun challenges I face as a designer at Levi's is honoring the brand's history in a way that still allows for innovation and evolution. As a member of the Global Creative team, I help to design and communicate the visual direction for the US and all other regions across print, in-store and activation. Recently, I enjoyed designing the Print ads, premium packaging, enamel pins, and patches for our collaboration with Rolling Stone magazine celebrating Levi’s® and Rolling Stone: 50 years of music and style.
Examples of work below