© 2018 ILSE COLBY CREATIVE

CONCEPT SPRINKLES HOMEWARE LINE, AAU, SAN FRANCISCO
ALL ASPECTS / PHOTOGRAPHY / COPYWRITING

I’m a girl who knows cupcakes. I especially love the homemade stick-to-the-pan kind of cupcakes that need no occasion to justify their creation. This is not to say that I scoff at the expensive cupcakes; no indeed. I will take any cupcake of any sort any day! That ’s why I chose Sprinkles Cupcakes as a brand to appropriate to the houseware sector. Sprinkles is a well-known and well-regarded brand with a young, strong, loyal following with pretty deep pockets. I believe that this line would successfully extend to the houseware sector because it already exudes many of the same qualities that people look for in their lifestyle products— quality, design, trend, luxury, and something sweet.

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