CONCEPT WAYFINDING EVENT, AAU, SAN FRANCISCO

ALL ASPECTS / PHOTOGRAPHY / COPYWRITING

The way we perceive our environment and move around in it, is in many ways a direct indication of how successfully the space is organized. Part of this job belongs to the graphic designers to communicate the parameters, increments, purpose, and intended navigational path through a given environment. A successful system of wayfinding can directly affect how successfully a person can move around any given space. It requires that the system be clear, in many cases legible, and easily digested by an audience in motion. The purpose of this conference is to come together with designers and other specialists, to discuss systems of graphic wayfinding.

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Examples of work below